Essays
Arguments for a different kind of technology.
The internet was built to keep your attention. This is the case for building something that keeps you.
The Future’s Most Valuable Skill Won’t Be Creating. It Will Be Recognizing.
Anyone can make anything now. The making was never the hard part. Choosing was.
A Machine Should Notice You, Not Optimize You
Same technology. Opposite intent. One of them was always the wrong one to build.
We Built a Memory Crisis and Called It Content
We recorded everything and remembered nothing. The feed was built to keep your attention, not your life.
Social Media Preserves Performance. It Doesn’t Preserve People.
The feed keeps the performance. The person is in the parts you never posted.
You Are Not Your Search History.
The data is real. The person it describes was never there. They sold the file and called it you.
Advertising That Stops Interrupting.
Recognition advertising: the brand was never the answer. It’s the evidence the moment was real.